What is user driven innovation?
User-driven innovation is the process of systematically uncovering customer and user needs to develop new solutions such as services, products, or structural reorganization. This approach is especially useful for minimizing uncertainty and risk in new endeavors by understanding what is of value to customers and end users.

What is piipl?
Piipl is a web-based tool that helps you to collect and share images, video, and text-based observations with a group of participants, to get insights into how they feel about a topic or theme of your choosing. These insights can be used in many ways, but the primary focus of this document is in facilitating user involvement and innovation processes.

Who uses piipl?
Piipl is a valuable tool for a variety of processes in different sectors, such as:

• Companies looking to uncover people’s needs, develop new products and services or improve the customer experience
• Public agencies who want citizen feedback or participation in development projects
• Organizations engaging in a change process who want to involve their employees in decision making

Is this a tool for user research or user driven innovation?
Both! How you use piipl depends on whether the process is designed to foster participation or information gathering.

• Participants are highly motivated and fully engaged in a dialog where they share, reflect upon, analyze, and ideally act on information. Thus shared meaning is created within and between all parties.
• Informants may or may not have an interest in the outcome. The host’s goal is to extract information from the users, not to change their mindset. Meaning is created by the host (often in the form of a written report), and not necessarily shared with users during or after the process.

Piipl offers the ability to combine these two approaches into an efficient and value-creating process for all types of innovation projects.

What does it cost?
Whether it’s just for one project or a yearly subscription, talk with us about your needs and we can set up a plan that works for you.

How do I sign up?
Just send us an email at info@piipl.net.